Resonance provides frontier market solutions

Resonance provides frontier market solutions

Resonance provides frontier market solutions

When I redesigned Resonance's site, they were preparing to roll out a new rebrand. The primary focus of this project was to give their design colorful mass appeal that would bring in larger commercial customers looking to work in frontier and emerging markets.

When I redesigned Resonance's site, they were preparing to roll out a new rebrand. The primary focus of this project was to give their design colorful mass appeal that would bring in larger commercial customers looking to work in frontier and emerging markets.

When I redesigned Resonance's site, they were preparing to roll out a new rebrand. The primary focus of this project was to give their design colorful mass appeal that would bring in larger commercial customers looking to work in frontier and emerging markets.

CLIENT

CLIENT

CLIENT

Resonance

Resonance

Resonance

SERVICES

SERVICES

SERVICES

UX and Visual Design

UX and Visual Design

UX and Visual Design

AGENCY

AGENCY

AGENCY

Scout Digital

Scout Digital

Scout Digital

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UX Goals

Their old site was overly technical and repetitive, which reflected in the "wall of text" look of the design. My main UX goals were to simplify the deeply nested navigation, find ways to use rich content to break up the copy and integrate relevant articles, case studies and insights.

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Visual Design

Resonance needed to be more approachable and express that they operated in the field, but make it very clear that they were a consultancy team, not an NGO. With this in mind, I worked closely with their team to choose images that gave the right impression. During this project, I came up with a unique design system that leveraged their existing resources in a much more visual style.

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Like this project? 

Like this project? 

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Here are some others I've worked on that you might enjoy.