The Kelly Brush Foundation makes it possible for everyone to be active
The Kelly Brush Foundation makes it possible for everyone to be active
The Kelly Brush Foundation makes it possible for everyone to be active
The Kelly Brush Foundation is a Burlington, VT-based nonprofit focused on providing adaptive sports grants that empower people with spinal cord injuries to lead active lives. I've worked with KBF for several years on logos and collateral for their flagship event The Kelly Brush Ride, and most recently was able to redesign their site as well.
The Kelly Brush Foundation is a Burlington, VT-based nonprofit focused on providing adaptive sports grants that empower people with spinal cord injuries to lead active lives. I've worked with KBF for several years on logos and collateral for their flagship event The Kelly Brush Ride, and most recently was able to redesign their site as well.
The Kelly Brush Foundation is a Burlington, VT-based nonprofit focused on providing adaptive sports grants that empower people with spinal cord injuries to lead active lives. I've worked with KBF for several years on logos and collateral for their flagship event The Kelly Brush Ride, and most recently was able to redesign their site as well.
CLIENT
CLIENT
CLIENT
Kelly Brush Foundation
Kelly Brush Foundation
Kelly Brush Foundation
Kelly Brush Foundation
SERVICES
SERVICES
SERVICES
UX, Visual Design + Print Design
UX, Visual Design + Print Design
UX, Visual Design + Print Design
UX, Visual Design + Print Design
AGENCY
AGENCY
AGENCY
UX Goals
KBF was implementing a new strategy for their brand, repositioning from a bilateral focus that also included ski racing safety adaptive sports to an exclusive mission focus of adaptive sports. I helped them with this by updating their sitemap and user flow to concentrate solely on adaptive sports fundraising efforts.
KBF was implementing a new strategy for their brand, repositioning from a bilateral focus that also included ski racing safety adaptive sports to an exclusive mission focus of adaptive sports. I helped them with this by updating their sitemap and user flow to concentrate solely on adaptive sports fundraising efforts.
Visual Design
I designed a modular system that centered on custom landing pages for KBF's signature events, and also implemented a scalable events calendar to highlight their expanding list of fundraising events. This project also gave me a chance to apply some stylistic updates that brought the site more in line with the print collateral I had been working on for KBF.
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