Healthy Living focuses on people and food

Healthy Living focuses on people and food

Healthy Living focuses on people and food

Healthy Living had just received a new logo and rebrand courtesy of Aaron Draplin. As a member of the Scout Digital team, I led visual design on a site redesign that was mission-critical to launching this new brand.  

Healthy Living had just received a new logo and rebrand courtesy of Aaron Draplin. As a member of the Scout Digital team, I led visual design on a site redesign that was mission-critical to launching this new brand.  

Healthy Living had just received a new logo and rebrand courtesy of Aaron Draplin. As a member of the Scout Digital team, I led visual design on a site redesign that was mission-critical to launching this new brand.  

CLIENT

CLIENT

CLIENT

Healthy Living Market & Cafe

Healthy Living Market & Cafe

Healthy Living Market & Cafe

SERVICES

SERVICES

SERVICES

UX and Visual Design

UX and Visual Design

UX and Visual Design

AGENCY

AGENCY

AGENCY

Scout Digital

Scout Digital

Scout Digital

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UX Goals

I worked closely with the Healthy Living team to lay a foundation of information architecture and wireframes that would work for their current stores, but also scale to fit plans for the future. Core goals for the site's UX were to improve browsability, implement an intuitive way to toggle store location, and create a simple, usable mobile experience. 

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Visual Design

Visual design for this project was a blast. I expanded on HL's robust branding system with several new modular content templates, including a custom events calendar and e-commerce integration. Healthy Living is arguably the premier privately owned natural foods market in the area, and I'm happy to have helped them bring their online presence up to those high standards, as well.

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Like this project? 

Like this project? 

Here are some others I've worked on that you might enjoy.

Here are some others I've worked on that you might enjoy.