Heady Vermont is an online hub for cannabis news and info.
Heady Vermont is an online hub for cannabis news.
Heady Vermont is an online hub for cannabis news.
Heady Vermont is an online hub for cannabis news and info
Heady Vermont is an online hub for cannabis news
Thanks in part to their popular flagship events like Hempfest and The Headies, HV was quickly outgrowing their stock Wordpress theme. I had the task of redesigning the site from the ground up to meet their shifting needs and growing audience.
Thanks in part to their popular flagship events like Hempfest and The Headies, HV was quickly outgrowing their stock Wordpress theme. I had the task of redesigning the site from the ground up to meet their shifting needs and growing audience.
Thanks in part to their popular flagship events like Hempfest and The Headies, HV was quickly outgrowing their stock Wordpress theme. I had the task of redesigning the site from the ground up to meet their shifting needs and growing audience.
CLIENT
CLIENT
CLIENT
Heady Vermont
Heady Vermont
Heady Vermont
SERVICES
SERVICES
SERVICES
UX and Visual Design
UX and Visual Design
UX and Visual Design
AGENCY
AGENCY
AGENCY
Cannaplanners
Cannaplanners
Cannaplanners
UX Goals
HV was ready to reposition their editorial content in a big way. They already had a wealth of material on their existing site but needed a much more robust approach to categorize, filter and display it. There were several other complex sections of the website that needed to be redone, as well, such as ticketed events, classifieds and an e-commerce portion containing curated swag.
Visual Design
The heart of my layout efforts for this project consisted of designing over ten interchangeable editorial modules that admins can add, remove and rearrange to create unique feed combinations for each content category. These modules needed to accommodate multiple types of media, including video and podcast playlists, article grids and featured events.
Like this project?
Like this project?
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Here are some others I've worked on that you might enjoy.
