Forest Lake Camp is in the Adirondacks

Forest Lake Camp
is in the beautiful Adirondacks

Forest Lake Camp is in the Adirondacks

Forest Lake Camp is in the Adirondacks

This "brother-sister camp," as they call it, presented some unique challenges, like giving separate but equal space to boys and girls camps, as well as working within the parameters of their existing branding to do a visual reset.

This "brother-sister camp," as they call it, presented some unique challenges, like giving separate but equal space to boys and girls camps, as well as working within the parameters of their existing branding to do a visual reset.

This "brother-sister camp," as they call it, presented some unique challenges, like giving separate but equal space to boys and girls camps, as well as working within the parameters of their existing branding to do a visual reset.

CLIENT

CLIENT

CLIENT

Forest Lake Camp

Forest Lake Camp

Forest Lake Camp

SERVICES

SERVICES

SERVICES

UX and Visual Design

UX and Visual Design

UX and Visual Design

AGENCY

AGENCY

AGENCY

Scout Digital

Scout Digital

Scout Digital

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UX Goals

The most critical goal of this project was to restructure the site's information architecture. It was added on to for five or six years, so the first step in this process was to complete a content audit that took stock of the existing architecture and marked opportunities for combination and deletion. From there I broke it up into three distinct menus based on relevance.

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Visual Design

The site was showing its age, so there were a lot of best practices that were lacking; the grid was very narrow, the current design wasn't responsive, and the interior pages were all the same static template. I focused my efforts on bringing these issues up to speed, riffing on FLC's existing branding to freshen up their visual design.

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Like this project? 

Like this project? 

Here are some others I've worked on that you might enjoy.

Here are some others I've worked on that you might enjoy.