A4TD helps workers become qualified for the jobs they want
A4TD helps workers become qualified for the jobs they want
A4TD helps workers become qualified for the jobs they want
A4TD is a training and resource network for workers seeking to improve their skills for better placement opportunities. They operate three flagship programs, two of which had not officially launched yet, and had just secured funding to redesign their site for the first time in over six years.
A4TD is a training and resource network for workers seeking to improve their skills for better placement opportunities. They operate three flagship programs, two of which had not officially launched yet, and had just secured funding to redesign their site for the first time in over six years.
A4TD is a training and resource network for workers seeking to improve their skills for better placement opportunities. They operate three flagship programs, two of which had not officially launched yet, and had just secured funding to redesign their site for the first time in over six years.
CLIENT
CLIENT
CLIENT
A4TD
A4TD
A4TD
SERVICES
SERVICES
SERVICES
UX and Visual Design
Print, UX and Visual Design
Print, UX and Visual Design
Print, UX and Visual Design
AGENCY
AGENCY
AGENCY
UX Goals
Aside from reorganizing their legacy information architecture to be cleaner and more intuitive, my primary goal was to improve their conversion quality for program applicants. Through restructuring and gating portions of the application funnel, it was possible to automatically filter many of the unqualified applicants who had been slipping through to review. Revising A4TD's application funnel freed up their small office team to spend less time reviewing dead-end applications.
Visual Design
Visual Design
In addition to their site, I designed several print items for A4TD, including a brochure and several posters. I created new typographies, palettes and a custom icon kit to freshen their visual style a bit as part of the project, avoiding the need to do a full-on rebrand.
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